DALL·E 2024-08-05 17.38.57 - A modern ATM designed for elderly users in a spacious, well-lit indoor area with a wheelchair access ramp. The ATM features a fixed keypad and a detac.webp

DALL·E 2024-08-05 17.39.12 - A modern ATM designed for elderly users in a spacious, well-lit indoor area with a wheelchair access ramp. The ATM features a fixed keypad and a detac.webp

Problem Statement:

By 2050, it is projected that people aged 60 years and older will make up nearly 22% of the global population. In many developed nations, this percentage is even higher, emphasizing the growing need for senior-friendly services. Surveys indicate that only 18% of seniors feel comfortable using digital banking platforms, including ATMs, compared to 73% of the younger population. This discrepancy highlights a significant gap in service accessibility and usability for the elderly.

Despite the widespread use of ATMs, elderly users often face significant barriers that prevent them from utilizing these machines effectively. Challenges include complex interfaces, physical accessibility issues, inadequate security measures, and insufficient instructions or support tailored to their specific needs.


Persona


Target Customer


Major Stakeholders and Their Challenges


Why to solve this Problem?


Understanding the Use Cases of ATM


User Journey : Cash Withdrawal & Cash Deposits


Analyzing the Customer Pain Points


Proposed Solution